This week we’re proud to unveil our fresh and bold new branding alongside our exciting new product foray into Artificial intelligence (AI). Centred around a compelling flower and root theme, this fresh identity beautifully encapsulates the role that SubQuery’s web3 infrastructure plays in the blockchain ecosystem.
> SubQuery acts as the roots that support and enable developers to build diverse cutting-edge decentralised applications (the flowers that bloom and blossom above).
We’ve completely rebranded for three main reasons. First, we wanted a brand that was bolder and more captivating, we wanted it to be unique but also true to who we are. Second, we’re on a mission to grow (pardon all the flower puns) and as we expand into the Artificial Intelligence space, we felt a new look was warranted to match our new pursuit. Finally, we want to better visualise what we do, why we do it, and how we do it.
A Metaphor for Growth and Innovation
In the ever-evolving landscape of blockchain technology, SubQuery stands as a foundational pillar, providing the essential infrastructure for developers to build innovative decentralised applications. Just as roots nourish and support the growth of flowers, SubQuery’s robust indexing, RPC, and AI solutions empower developers by offering seamless infrastructure services, enabling them to focus on crafting revolutionary dApps without worrying about the underlying complexities.
The flower and root theme symbolises SubQuery’s commitment to fostering innovation and growth within the blockchain community. The roots represent the deep, stable, and reliable infrastructure that SubQuery provides, while the flowers symbolise the diverse and vibrant dApps that developers can create with the help of this infrastructure.
“Our new branding reflects our mission to be the unseen yet vital force that powers the blockchain ecosystem,” said Sam Zou, SubQuery CEO. “We believe that by providing the best possible infrastructure, we enable developers to unleash their creativity and bring their groundbreaking ideas to life”.
A Fresh Look for a Promising Future
The new branding is more than just a visual refresh. The vibrant colours and sleek shapes of the flower and roots convey a sense of growth and possibility. That’s why we’ve chosen to change our branding alongside our new venture into decentralised hosting of AI inference.
This is an exciting and massive addition to the SubQuery Network offering so we wanted our branding to complement this bold move. And although ambitious, the SubQuery Network is perfectly suited to running and hosting production AI inference workloads. With indexers, RPCs, and AI inference, our suite of tools will serve to empower and uplift blockchain builders, much like the roots of a flower.
Join the Journey
Branding and websites are essential for success, just like how you might judge a book by its cover, websites are essential to help new users understand who we are and what we do at the first glance. So head on over and check out the new look, then join our community and tell us what you think!
SubQuery invites everyone to join in celebrating this new chapter. Together, we can continue to nurture the roots of innovation and watch as a diverse and vibrant array of decentralised applications bloom.
About SubQuery
SubQuery Network is innovating web3 infrastructure with tools that empower builders to decentralise the future - without compromise. Our flexible DePIN infrastructure network powers the fastest data indexers, the most scalable RPCs, innovative Data Nodes, and leading open source AI models. We are the roots of the web3 landscape, helping blockchain developers and their cutting-edge applications to flourish. We’re not just a company - we’re a movement driving an inclusive and decentralised web3 era. Let’s shape the future of web3, together.
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